Daniel Victory has been lauded as a pioneer of the New Orleans “craft cocktail” emergence and is considered one of the most engaging ambassadors of the Crescent City. His dedication to preserving the artistry and sophistication of classic cocktail creation, as well as the ambiance and high standard of service set forth by many generations old bartenders, sets Daniel Victory apart from the rest. His newest venture, Victory, has done just that and set the standard for premier locales in New Orleans.

Daniel’s first foray into bartending was at The Fairmont Hotel, now the Roosevelt, where he was taught the “science of cocktail making” while serving in the reception sector. Soon enough the creative Victory changed his perspective citing the martini as the perfect example of why cocktail creation should never be considered a science.


Owner, Daniel Victory

“If bartending was a science then every martini would be the exactly the same (at least everyone using the same brand). Exact measurements of all the ingredients would yield exactly the same drink. It’s simple scientific method — a system of repeatable experiments that yield the same results. However, anyone who has ever had martinis will tell you, they are not all the same.”

To Victory, bartending is an art form.

He took his new approach to the famed Sazerac Bar and it wasn’t long before The Ritz-Carlton, New Orleans offered him the opportunity to lead their French Quarter Bar. Here, Daniel worked under the man he counts as one of his mentors, Chris McMillan. One of the most memorable lessons from McMillan can be summed up with teaching the difference between making a tip and serving a perfectly balanced cocktail with a napkin and the straw positioned at 3 o’clock.

By 2009 Victory garnered international acclaim after being recognized as one of the top 5 bartenders in GQ Magazine/Bombay Sapphires “Most Inspired Bartender” contest. After appearing in the December 2009 issue of GQ, Daniel traveled the world as a National Ambassador for Bombay Sapphire. After a year of never being in the same place more than 3 nights and a whirlwind of knowledge he decided it was time to return home, plant his roots and explore cocktail consulting.

In an effort to preserve everything he learned, Daniel became one of the founders and lead educators of the Crescent City School of Bartending and influential in establishing The Flo Woodward Memorial Scholarship. The next step in leaving his imprint on his hometown is Victory. Nestled in between the Central Business District and New Orleans’ famed Canal Street, stands the physical combination of his aesthetic, travels, smarts & history. Victory has high standards and is often found molding the next generation of bartenders.  With Victory constantly mixing things up, there’s no sign of slowing down.